National manufacturer Crystal Window & Door Systems recently promoted Regional Sales Manager Steven Yu to Vice President, Sales and Marketing. Yu, who has been involved in Crystal sales and marketing efforts for nearly 20 years, will direct sales operations across the country as well as corporate marketing initiatives.

“Steven brought innovative sales strategies first to Crystal’s Mid-Atlantic Sales Region and more recently to our Metro New York City Sales Region, both with significant results,” said Steve Chen, President.  “He has demonstrated tremendous ability to bring complex projects to fruition, grow sales for the company, and market our products to an ever expanding audience.”

Yu is now responsible for overseeing sales to commercial and residential trade customers through a team of 36 regional sales managers and sales professionals.  He also directs Crystal’s Marketing Department activities, including new product launches, print and online communications, trade show and event participation, and customer engagement.  In his new role as Vice President, Yu will focus on increasing market share for Crystal in the Southeast and Midwest, extensively promoting new Crystal commercial and residential product offerings, and enhancing Crystal’s market positioning as a high performance manufacturer.

Yu joined Crystal in 2004 as a graphic designer in the Marketing Department.  After holding several positions of progressive responsibility, he was promoted to Marketing Manager, where he expanded sales support activities to serve the company’s growing sales team.  In 2011 and in addition to Marketing Manager, Yu became Regional Sales Manager for Crystal’s Mid-Atlantic Region, which covers Pennsylvania, Delaware, and Maryland through Virginia.  Under his leadership, regional sales increased five-fold.  In 2019, he added responsibility for Crystal’s large New York Metro Region, which covers all of New York City and surrounding counties in New York State.

Prior to joining Crystal, Yu worked as a website and database application systems developer at Polytechnic University in New York, where he earned his bachelor’s degree in computer science.