Geisinger Hires Hernando Ruiz-Jimenez, Chief Marketing and Communications Officer

Hernando Ruiz-Jimenez is Geisinger’s new chief marketing and communications officer, a role in which he oversees brand and digital marketing, corporate communications, content creation and service line marketing for the entire system.

Ruiz-Jimenez brings more than two decades of marketing leadership experience to Geisinger, including four years as chief marketing officer at NewYork-Presbyterian and three years as chief marketing and communications officer for Triple-S Insurance, a licensee of BlueCross BlueShield.

“Hernando’s experience, knowledge, and leadership — from health systems to health insurance and numerous other industries — will be a great asset to the organization and the marketing and communications team,” said Amy Brayford, Geisinger’s executive vice president and chief of staff.

While at NewYork-Presbyterian, Ruiz-Jimenez oversaw the transformation of the organization’s marketing department and guided it through the early stages of the COVID-19 pandemic in one of the hardest-hit areas of the country.

“As someone with a passion for healthcare marketing, the appeal of being able to tell the Geisinger story and promote this well-known, respected brand was obvious,” said Ruiz-Jimenez. “Geisinger is a leader in the value-based care model that is so critical to improving healthcare in the U.S. It also is a unique system, offering the kinds of facilities and level of care in both rural areas and smaller cities that put it on par with the large academic medical centers people would otherwise have to travel to in Philadelphia, New York or other major metropolitan areas.”

In addition to his healthcare experience, Ruiz-Jimenez has held marketing leadership roles for iconic consumer brands including Pepsi and Captain Morgan. He most recently served as general manager and chief marketing officer of Un(Think) Foods, a successful agricultural start-up.

Ruiz-Jimenez received an M.B.A. from Stanford University and a B.S. in Business Administration from Villanova University. He is a professor at CCNY’s Branding + Integrated Communications (BIC) Master’s Program, a Member and Governance Fellow of the National Association of Corporate Directors and the Latino Corporate Directors Association.