Geisinger Employee Named on 2023 Becker’s Healthcare’s for CMO

Don Stanziano, chief marketing and communications officer (CMCO) for Geisinger, has been named one of Becker’s Healthcare’s 60 hospital and health system chief marketing officers (CMO) to know for 2023. The list includes bold strategic leaders who drive the planning and execution of marketing and communications initiatives for their organizations.

“It is an honor to be recognized by Becker’s,” said Stanziano. “As a non-profit health system CMO, I recognize that the system’s growth and success is a critical element in achieving our mission to make better health easier for the people of Pennsylvania.”

Mr. Stanziano leads all strategic marketing, communications, and consumer digital engagement across the 10-hospital health system, 650,000-member health plan and college of health sciences. Since 2018, he has led a brand modernization initiative that unified all Geisinger hospitals, clinics, health plan and academic programs under one brand platform, as well as launched a content marketing program and award-winning creative campaign. The result to date is a 10% improvement in brand awareness and 11-point lead in brand preference above other competitors.

To drive growth marketing, he implemented an enterprise customer relationship management solution, created a marketing analytics team, and is leading the build of a customer data platform and website redesign to expand the marketing technology stack. Also, under his leadership, the entire employee communications program was redesigned, resulting in 85% of staff and 96% of leaders rating their communications as effective.

Mr. Stanziano joined Geisinger in 2018 after leading marketing and communications at Scripps Health in San Diego where he spent 16 years in a variety of marketing and communications roles.