My Benefit Advisor on Creating “Cool” Job Perks for Employee Inspiration

Most business owners will agree that maintaining employee happiness is a key factor in working to achieve overall success in their business operations.  Although there are many complexities involved in achieving this goal, creating a positive corporate work culture through the offering of unique and desirable job perks has proven successful for many companies.  With the proper selection of incentives, individuals within the workforce are more likely to feel part of a larger team and appreciated for their contribution to the common goals of the organization.  As a result, human resource personnel will find it easier to both attract and retain necessary talent.

Of course, salary increases and bonuses are welcomed by nearly all employees.  But going beyond that to find more unique and impactful benefits or perks targeted to a particular workforce requires benefit planners to understand the demographics and needs of their employees.  An easy way to discover the priorities and interests of employees is simply to ask them through one-on-one interviews, group meetings or surveys. 

An engaged workforce is a more productive workforce.  Perks that create motivation among employees will reduce turnover and help increase productivity.

Here are a few ideas for “cool” perks that have been successfully utilized by companies:

Occasional “free food” or “snack giveaways

An elimination of official work hours

In-Office professional training programs

Family-focused benefits

Onsite health services

Childcare discounts or on-site childcare facilities

Surprise days off

Financial wellness programs

Continuing education programs

Student loan assistance 

New baby bonuses

Fertility assistance

Private Lactation facilities 

Give back programs

Office parties

Pet focused benefits

Personalized appreciation notes

Work anniversary celebrations

Welcome packages for new employees