SLIBCO Receives $100,000 for Talent Attraction Campaign

The Scranton Lackawanna Industrial Building Company (SLIBCO) – the economic development affiliate of the Chamber – received a $100,000 Local Share Account (LSA) grant from the Commonwealth of Pennsylvania for a national advertising campaign targeted at remote workers and talent attraction. The goal is to draw awareness of career opportunities available and recruit new talent to Lackawanna County.

The campaign, which will be managed by The Scranton Plan, the economic development marketing arm of the Chamber and SLIBCO, will consist of digital marketing – including web, social media, and video – in the metro areas of New York, Philadelphia, and Washington, D.C. Audience segments will include remote workers, corporate executives, real estate professionals, entrepreneurs, millennials, retirees, and more.

“The demand for a highly-skilled workforce has never been greater. We are grateful to have the engaged support of our local state-elected officials in these efforts to attract and retain talented individuals for career opportunities in Lackawanna County,” said Bob Durkin, president, The Greater Scranton Chamber of Commerce.

As an extension of The Scranton Plan’s Rediscover Scranton campaign from earlier this year, the messaging will highlight Lackawanna County’s affordability, lifestyle, and location benefits for young professionals, families and retirees, as well as the advantages for being a well-positioned region for real estate development and company relocation or expansion.

The Chamber would like to thank our local state-elected officials for their support in receiving the grant, including Senator Marty Flynn and state representatives Mike Carroll, Bridget M. Kosierowski, and Kyle Mullins.