As part of its 50th anniversary of serving those in need, Maternal and Family Health Services (MFHS) launched a new brand identity and website this week. The rebrand is designed to enhance recognition of the organization and array of services it offers, particularly during this difficult period for the thousands of women, children and families who rely on it for care. MFHS began its mission of care in 1971, with a vision to improve the quality of life of families in Northeast PA through preventative healthcare services.

“Our 50th anniversary was the perfect time to revisit our logo. MFHS continues to adapt to the needs of our community, and our new logo and website reflect those changes,” said Maria Montoro Edwards, Ph.D., President & CEO of Maternal and Family Health Services. “As we continue to add services such as behavioral healthcare, we wanted to create a logo that is fresh and modern, but still connected to our history of creating a ‘circle of care’ of services for our clients.”

The new Maternal and Family Health Services logo is accompanied by a new website, which highlights the services the agency offers the community. The site is designed to be welcoming and easy to navigate. The improved location finder enables the community to search by zip code to find services like the Women, Infants, and Children (WIC) Nutrition program and reproductive health care near them.

“We also wanted to rebrand now, during the pandemic, because there is so much need in the community. While our name remains the same, our logo and website are a clearer reminder that MFHS is here to help families struggling during such a difficult time,” commented Jim Schilling, MFHS Development and Communications Officer. “The layered, circular design represents the different people we serve: children, adults, parents, families, and our entire community. Our new website reflects this as well, with an updated look and a focus on easily connecting our community with vital healthcare information.”

MFHS encourages the community to see its new look by visiting the new website at: MFHS.org.