The Wright Center for Community Health named Bob Adcroft as vice president of strategic marketing and communications.

Adcroft has four decades of experience in network TV, radio, digital, and print advertising. His skill set encompasses motivational leadership, strategic media planning, purchasing and negotiation, mentoring, and coaching.

At The Wright Center, Adcroft will lead the development, planning, and implementation of a marketing and communications strategy integrating the approach across all service lines, initiatives, programs, and activities to advance the enterprise’s mission and vision.

The Scranton native was inspired to pursue opportunities in the health care field after successfully fighting cancer in 2019. Five years ago, Adcroft underwent a successful bone marrow transplant at Memorial Sloan Kettering Hospital in New York City. The experience sparked his journey towards a healthier lifestyle and inspired him to seek opportunities to promote wellness initiatives and improve the local health care landscape.

Adcroft is deeply familiar with Northeast Pennsylvania, having been a proud partner in a family-owned local franchise for more than 50 years. In 2019, he received the American Advertising Federation’s Silver Medal Award, which recognizes individuals who make significant contributions to the regional advertising market and advance industry standards, creative excellence, and social responsibility.

He’s also the creator and host of the podcast, “Be Real Now,” which features special guests from around the region sharing their stories.

For more information about The Wright Centers for Community Health and Graduate Medical Education, go to TheWrightCenter.org or call 570-230-0019.