Wayne Bank’s Lancia Earns National Certification

Kristen E. Lancia, Assistant Vice President and Marketing Officer for Wayne Bank, was recently awarded the Certified Financial Marketing Professional (“CFMP”) certification from the American Bankers Association (“ABA”). 

President and Chief Executive Officer of Wayne Bank, Lewis J. Critelli, noted, “Earning the CFMP certification validates Kristen’s experience and depth of education in the bank marketing arena. We are so pleased to congratulate her on this admirable achievement.”

The CFMP certification is awarded to individuals who demonstrate excellence in the field of financial services marketing. To qualify for the CFMP certification, individuals must have certain levels of experience and education in the financial services marketing profession, pass an exam, and agree to abide by a code of ethics. The CFMP exam covers many areas including financial principles, laws and regulations, market research, characteristics of marketing plans, and marketing components.

Kristen began her career with Wayne Bank in 2012 and currently serves as the Bank’s Assistant Vice President and Marketing Officer. She earned a B.S. in Design & Merchandising with a Writing Concentration from Drexel University and specializes in digital marketing. Kristen resides in Scranton with her husband, Ralph, and enjoys cooking, gardening, and spending time outdoors.